Are you thinking of a new business or a brand to start? If yes, it is necessary to know that the latest digital technologies have brought innovations in the design field. Logo designers are evolving artistically and rapidly to set them apart from their competitors.
To stand unique from other brands, you need to ensure and apply the growing trends of using animations in logo design. It is a great way to encourage customer engagement as every brand has a logo, and animated logo designers are evolving the industry.
Animated logos have been all over the place for some time. And believe us, 2022 and the coming years are all about motion graphics and animations.
What is an Animated Logo?
It is a logo having motion graphics or animation in the design. The logo is an essential part of the brand because it is the first impression, identity, and foundation. It is considered the heart of a brand. Animated logos work best to reflect a company’s purpose and values.
Why Animated Logos?
Animated logos are the future of logo design. It is the latest and most dynamic way to present a brand. It can play a vital role in the company’s recognition. An animated logo gives a competitive edge, makes the audience aware of the brand, and shows originality. Here are some sound reasons why you badly need an animated logo in 2022. Let’s explore!
1. Recognition of Brand
Visual content tends to be more memorable than a still image because it’s human psychology. Animated logos are comprehended better than static, and due to that, they are easy to remember. It has become an important identity of the business to enhance its demand in the market.
2. Animated Logos are Original
In this digital world, many companies have nearly the same logos. It is mainly due to their recognition elements in a logo that hints about their services. On the other hand, animated logos are unique because designers can add some motion. Those who are using animated logos are ahead of their competitors.
3. Attract the Customers
Every brand needs the user’s attention to make a mark in this busy world. Animated logos help in getting visual appeal to the customers to grab their attention. There is a great impact on the first impression of a person because it takes only 10 seconds for someone to like it or not. An animated logo is a way to surprise people and make a positive impression on the customers.
4. Communicate to the Audience
The logo is a fundamental part of a brand. However, an animated logo can become a working part of the brand because it delivers the brand’s messages to the audience. An animated logo can better explain the nature of the business than a static logo. Take an example of Netflix. Remember how that N turns into a barcode that depicts you are in a theater, and the movie is just about to start. The brand communicated merely with the animated logo.
5. Invoke Emotions
Human beings have feelings and emotions. And logos can be the best medium to associate these emotions with brands. In the same way, logo designers create animated logos to raise the audience’s sentiments and impact their feelings to an immediate reaction. There are chances that a logo animation can bring a great impact on customers if they associate something pleasant with the animated logo. The animated logo of Coca-cola, for example, shows the union of classic and diet coke with the tagline “Taste the Feeling” and connects the users with their drink type.
6. Better Storytelling
As you know, videos are an effective tool for brand storytelling, and so are animated logos. Animated logos define the business nature. Have you seen the animated logo of Master Card? In about 5 seconds, it gives you a tour of the perks, from traveling to food and hotels, you see everything. It tells a short story for the company. You can also share videos across the web, leading to more viewership.
Ready to Get Animated Logo Designers Onboard?
Logos are the first impression and communication of the company. It gives the idea of what the company is all about. In this world of competitors, it is not easy to stand different from your competitors. But if you want an immersive logo design for your brand, you can avail of the best services from Wow Logo Design. You can contact them at +1917 720 3887 and plan the elements of your logo design with our professional team of logo designers. We know you have the potential to be the best!